Efosi is currently a Graphic Designer at Apartment Therapy and its other sites, Kitchn and Cubby. She previously worked at Kareracter Creative Studio.
Branding & packaging re-design for beauty company with staple multi-purpose shea butter product
Apartment Therapy Media Graphics
Kitchn infographics for web & social
Design & Infographics for Apartment Therapy’s ‘Personal Shopper’ series
Instagram graphics for Cubby @CubbyAtHome
Illustration for Square payment solutions commissioned by Kareracter Creative Studio.
Print Marketing
Clove is a shoe brand dedicated to offering comfortable, stylish, easy to clean footwear for healthcare professionals.
I designed scratch-off cards that were used to promote the Clove brand and offer exclusive discounts to new customers in-person and existing customers via mail, ultimately driving consumer traffic to the website.
Vector illustration commissioned to make merchandise for local music talent
Event Launch & Marketing Emails
4C Only is an emerging natural hair brand that launched in 2020 and is centered around catering to coarse, textured Black hair.
I ideated, planned, and ultimately executed this dreamy creative concept and design for 4C Only's virtual panel event through my contracted work at Kareracter Creative Design Studio. I created banners, social media assets & posts, emails, and GIFs, as well as edited photos and illustrated design elements.
Cover Art & Streaming Assets
Murielle is a New York based pop musician. This is a comprehensive visual design project developed in anticipation of a an EP release, 'Cancer Moon Child'.
The commission called for the development of a visual narrative from ideation to execution for social media, streaming platforms, and YouTube. I found visual inspiration for the cover, track list, and assets made for the rollout from the idea of opening a classic CD booklet with cohesive cover art, track list, and intimate letter from the artist. The concept for this music cover, executed with Adobe Creative Suite through use of photo editing, typography, illustration, digital art (painting), and branding, was inspired by the artist's connection with astrology and mythology, along with her unique sound, which she describes as "glittery r'n'pop".
Social Graphics & Print Flyers
Macomb County Community Mental Health (MCCMH) is a trusted, community oriented organization that provides mental health care services and resources to local residents.
At Kareracter Creative Studio, I paid special attention to specific brand style guidelines, visual hierarchy, and typography to create visual narratives for Macomb County Community Mental Health in a manner that was professional as well as consistent with their mission.
Using InDesign and Photoshop, I created numerous print flyers, digital documents, internal communications, and social media posts from plain text copy. The sample above is an Instagram carousel post I developed from a Letter of Solidarity for Black Lives Matter by the MCCMH CEO.